Genre

Pop music:

Background-

Pop music is a genre of popular music that originated in its modern form in the United States and United Kingdom during the mid-1950s.The terms "popular music" and "pop music" are often used interchangeably, although the former describes all music that is popular and includes many diverse styles. "Pop" and "rock" were roughly synonymous terms until the late 1960s, when they became increasingly differentiated from each other. Pop music is eclectic, and often borrows elements from other styles such as urban,dance,rock; nonetheless, there are core elements that define pop music. Pop music is described as a very commercial friendly memorable with either lyrics or vocals and instrument. 

Key players in the genre-

In the past popular pop artists includes The Beatles, Madonna, Elton John etc. These prove the success of pop, and it has a great impact in the  media nowadays, it inspires new artists.

Nowadays the most popular pop artists includes Ariana Grande, Ed Sheeran, Beyoncé
 etc. These artists create very creative, fashionable pop music.

Conventions of the music-

The song 'Back to you' by Selena Gomez. At the start it (intro) uses a classical music style, it uses violin. After the it has some sound like the record his and wind blowing sound. After that it has guitar music, and Selena is starting to sing. This created a very interesting intro by having many different background music. The song grandly turns to upbeats then at the end it goes back to slow and peaceful. The song is around 4-minute-long, which is the average length in most of the songs.

Conventions of the video-

In the video there's a full shot of Selena Gomez then it starting to zoom in to her to a medium shot and close up shot. The video used many effects, like colour changing. This creates a fashionable and creative style. The colour use in the video is really chill and relaxing as their outfit uses positive colour like orange. There are many medium and close up shot in the video which is used a lot in the music videos now, so that the audience can focus on the main characters and focus on their facial expression

What I have learnt-

I have learnt that I need a deep, full understanding of the pop music background to create the best music and video. And every music video must have a meaning in it to create a better understanding of the song.
Information provided by https://en.wikipedia.org/wiki/Pop_music